--- title: The most underrated value today is TOUGHNESS description: If you ask any self-made successful person the key to success, they'll say hard work, but they won't often say toughness. And yet, that's exactly the difference between success and failure. image: https://www.daveshep.co/hubfs/Toughness.png --- # The most underrated value today is TOUGHNESS Post by [David Shepherd](https://www.daveshep.co/author/david-shepherd) August 9, 2019 ![The most underrated value today is TOUGHNESS](https://www.daveshep.co/hubfs/Toughness.png) Do you know what the most underrated value is today? Toughness. But, it’s more in vogue these days to tone down "toughness", to call it other names like dedication, commitment, figure-it-out factor, hard work, grit, and, sometimes, even luck. The truth is: Toughness requires a willingness to do the hard stuff. But we don't. We whine. Then we whine some more. Maybe it’s that promotion at work that is just out of reach. Most likely you’re not working hard enough, not dedicated enough, to do the hard stuff that would clinch it. Maybe you don’t get enough time with your family. You work all day, all night, but don’t stop to come up with a strategy for better work/life balance. You won’t confront your boss and ask for what you really need in order to be your best self at work and at home. Or maybe you’re the garden variety couch potato. You know all the cool stuff that is going on in the world. You know all the celebs' birthdays and you’re counting down the days to the next season of every cool TV show. It’s all the same. You’re not tough enough. Toughness is doing what no one else does. The good news: Toughness is going out of style. Here's your opportunity. Share this article on social media ![dave-shep](https://www.daveshep.co/hubfs/dave-shep.png) #### Dave Shepherd Welcome! This is my online home, 'get started' to get a bit about me and what interests me. [ Start Here ](https://www.daveshep.co/start-here) #### Newsletter